As someone who’s been deep in high technology for the better part of 2 decades it’s been interesting to watch the dissemination of technology from the annals of my brethren down to the level of the every day consumer. For the most part its a slow process as many of the technological revolutions that are unleashed onto the mass markets have usually been available for quite some time for those with the inclination to live on the cutting edge. Companies like Apple are prime examples of this, releasing products that are often technically inferior but offer that technology in such a way as to be accessible to anyone. Undoubtedly the best example of this is their iPhone which arguably spawned the smart phone revolution that is still thundering along.
When it was first released the iPhone wasn’t really anything special. It didn’t support third party applications, couldn’t send or receive MMS and even lacked some of the most critical functionality of a smart phone like cut and paste. For those brandishing their Windows Mobile 6.5 devices the idea of switching to it was laughable but they weren’t the target consumer. No Apple had their eye on the same market that Nintendo did when they released the Wii console: the people who traditionally didn’t buy their product. This transformed the product into a mass market success and was the first steps for Apple in developing their iOS ecosystem.
With the beachhead firmly established this paved the way for other players like Google to branch out into the smart phone world. Whilst they played catch up to Apple for a good 3 years or so Google was finally crowned the king early last year and hasn’t showed any signs of slowing down since then. Of course in that same time Apple created an entirely new market in the form of tablet computers, a market which Android has yet to make any significant in roads too. However whilst Google might be making a token appearance in the market currently I don’t they’re that interested in trying to follow Apple’s lead on this one.
Their sights are set firmly on the idea of creating another market all of their own.
For products that really bring something new to the table you really can’t beat Project Glass. Back when I first posted about Google’s augmented reality device it seemed like a cool piece of technology that the technical elite would love but if I honest I didn’t really know how the wider world would react to it. As more and more people got to use Glass the reaction has been overwhelmingly positive to the point where comparisons to the early revisions of the iPhone seem apt, even though Glass is technically cutting edge all by its own. The question then is whether Google can ride Glass to iPhone level success in creating another market in the world of augmented reality devices.
There are few companies in the world that can create a new market that have high potential for profitability but Google is one of the few that has a track record in doing so. Whilst the initial reviews are positive for Glass it’s still far from being a mass market device with the scarce few being made available are only for the technical elite, and only those who went to Google I/O and pony up the requisite $1500 for a prototype device. No doubt this will help in creating a positive image of the device prior to its retail release but getting tech heads to buy cutting edge tech is like shooting fish in a barrel. The real test will be when Joe Public gets his hands on the device and how they integrate into our everyday activities.
The date is fast approaching April and that means the Fringe Benefits Tax year is about to roll over. For most people this is a non-event unless you’re salary sacrificing a car but for contractors like me it means I can write off another phone and laptop device on tax, effectively getting them for half the market price. Whilst it’s not as good as it used to be (you were also able to depreciate them, making said devices basically free) there hasn’t been a year yet when I haven’t taken advantage of at least getting a new phone, and last year was the first when I purchased my Macbook Pro. So of course I’ve spent the last couple weeks looking through the available selection of phones and tablets with which to gorge myself upon and the more I look the more I get the feeling I won’t be able to leave my iPhone behind like I did with my other smart phones.
The tablet choice is pretty easy since I’m not particularly fond of the iPad (I don’t need another iDevice) and getting something like the Motorola Xoom would cover off my need for an Android device to code against. To have all current platforms covered then the smart phone choice (HA! See what I did there?) would be a Windows Phone 7 handset. Taking a look around I found a few pretty good deals on various handsets with contracts comparable to what I’m on now with tons of extra value. My handset of choice is the HTC Mozart which appears to be the cream of the current crop of WP7 handsets, anything else is just too far off on the horizon to be worth considering.
Of course whenever I’m contemplating a new phone I’ll always compare it to what I currently have to see if it fixes the things that bug me and whether or not it will be worth it. Whilst my 3GS is less than a year old it’s nipping on the feet of being 2 generations behind the current trend so any recent handset should beat it hands down. A quick look at the similarly priced handsets shows this to be true all of them bristling with bigger CPUs, more RAM and better dedicated graphics. Unfortunately however there’s one thing that all the other handsets I’ve been looking at don’t cover.
That unfortunate beast is the Apple App Store.
Despite the insane growth that Android has shown over the past year Apple is still the platform of choice for many early adopters and developers. It’s extremely rare for a company to attempt to launch a mobile application on anything but Apple first, simply because the user base tends much more towards that early adopter mindset of trying things out. Sure there are many examples of popular apps that made their debut on the Android markets (although none that I’m aware of for WP7) but when you compare them to the number of success Apple can count using its platform there’s really no contest. Couple that with the fact that despite Android’s runaway popularity the App store is still by far more profitable for developers looking to sell their wares and you’d really have to be crazy not to launch on their platform.
For me this presents an interesting conundrum. Whilst I was never going to sell my 3GS since it will make a good test bed for at least another year or two I do use it quite extensively to test out potential competitor’s applications. Since most of them launch on iPhone first this hasn’t been a big deal but with me planning to move to WP7 (or possibly Android) for my main handset I can’t help but feel that I’ll probably want to keep it on hand so that I can keep a close eye on the market. Sure I could just make a note to try an application later but many up and coming products are based around using them for a particular purpose, not booting them up occasionally to see the new features. Granted this is probably limited to social applications but any new product is almost guaranteed to have some kind of social bent baked in (heaven knows I tried to avoid it for the longest time with Lobaco).
The market could change and with the growth that Android is experiencing I may be singing a completely different tune a year from now. Still until the Android store starts pumping out billions of dollars to its developers I can’t see a future where any serious developer isn’t focused primarily on Apple first with Android planned down the line. For now I think I’ll stick with my plan of a WP7 phone and an Android tablet, keeping the gaggle of devices close at my side at all times so that I can test any app regardless of its platform. It’s the same line of thinking that lead me to buy every major console, although the Wii has only ever been used a couple times.
There’s an analogy in there somewhere 😉
It really should come as no surprise that anything a large corporation does is usually done in their best interests. By definition their existence is centered around increasing profit for their respective shareholders within the bounds of the law and operating outside that definition will in turn make your company not long for this world. Still we manage to suspend disbelief for certain companies which have qualities we aspire to but make no mistake they are in the end driven primarily by motives of profit. Nearly all other secondary activities are conducted to further their primary directive, even if on the surface they don’t appear that way.
Take for instance the current web standards warthat’s brewing between Apple and Adobe. Whilst both companies would have you believe that their stance is the only answer to the problem the fundamental issue that they face is not one of ubiquitous web standards, more it is about control over the future of the Internet and who will be the dominant player. I’m on record as stating that Adobe will win out thanks to its current market penetration and support from many big players. It’s no secret that Google is more on Adobe’s side in this war than Apples, as a recent post from one of their (well their subsidiary) employee states:
There’s been a lot of discussion lately about whether or not the HTML5 <video> tag is going to replace Flash Player for video distribution on the web. We’ve been excited about the HTML5 effort and <video> tag for quite a while now, and most YouTube videos can now be played via our HTML5 player. This work has shown us that, while the <video> tag is a big step forward for open standards, the Adobe Flash Platform will continue to play a critical role in video distribution.It’s important to understand what a site like YouTube needs from the browser in order to provide a good experience for viewers as well as content creators. We need to do more than just point the browser at a video file like the image tag does – there’s a lot more to it than just retrieving and displaying a video. The <video> tag certainly addresses the basic requirements and is making good progress on meeting others, but the <video> tag does not currently meet all the needs of a site like YouTube: