When you think of Apple what kind of company do you think they are? Many will answer that they’re a technology company, some a computing company, but there are precious few who recognise them as a hardware company. Whilst they may run large non-hardware enterprises like the App Store and iTunes these all began their lives as loss-leaders for their respective hardware platforms (the iPhone and the iPod). OSX didn’t start out its life in that way, indeed it was long seen as the only competitor to Windows with any significant market share, however it has been fast approaching the same status as its iCompanions for some time now and the recently announced El Capitan version solidifies its future.
I haven’t covered an OSX version in any detail since I mentioned OSX Lion in passing some 4 years ago now and for good reason: there’s simply nothing to write about. The Wikipedia entry on OSX versions sum up the differences in just a few lines and for the most part the improvements with each version come down to new iOS apps being ported and the vague “under-the-hood” improvements that come with every version. The rhetoric from Apple surrounding the El Capitan release even speaks to this lack of major changes directly, stating things like “Refinements to the Mac Experience” and “Improvements to System Performance” as their key focus. Whilst those kinds of improvements are welcome in any OS release the fact that the last 6 years haven’t seen much in the way of innovation in the OSX product line is telling of where it’s heading.
The Mountain Lion release of OSX was the first indication that OSX was likely heading towards an iLine style of product with many iOS features making their way into the operating system. Mavericks continued this with the addition of another 2 previously iOS exclusives and Yosemite bringing Handoff to bridge between other iOS devices. El Capitan doesn’t make any specific moves forward in this regard however it is telling that Apple’s latest flagship compute product, the revamped and razor thin Macbook, is much more comparable to an upscale tablet than it is to an actual laptop. In true Apple fashion it doesn’t really compare with either, attempting to define a new market segment in which they can be the dominant player.
If it wasn’t obvious what I’m getting at here is that OSX is fast approaching two things: becoming another product in the iOS line and, in terms of being a desktop OS, irrelevance. Apple has done well with their converged ecosystem, achieving a level of unification that every other ecosystem envies, however that strategy is most certainly focused on the iOS line above all else. This is most easily seen in the fact that the innovation happens on iOS and then ported back to OSX. This is not something that I feel Apple would want to continue doing long into the future. Thus it would seem inevitable that OSX would eventually pass the torch to iOS running on a laptop form factor, it’s just a matter of when.
This is not to say it would be a bad thing for the platform, far from it. In terms of general OS level tasks OSX performs more than adequately and has done so for the better part of a decade. What it does mean however is that the core adherents which powered Apple’s return from the doldrums all those years ago are becoming a smaller part of Apple’s overall strategy and will thus recieve much less love in the future. For Apple this isn’t much of a concern, the margins on PCs (even their premium models), have always been slim when compared to their consumer tech line. However for those who have a love for all things OSX they might want to start looking at making the transition if an iOS based future isn’t right for them.