So I’ve got a thing for information that’s got some location meta data, that’s no secret. You’d then think that I’d be drooling over all these hot location based applications that are constantly popping up all over the place but for the most part I’m indifferent to them. That’s not to say I don’t know about them, I probably know more about them than what’s considered healthy, just that I can’t seem to find a use for them no matter how hard I try. I’ve been on Foursquare for quite a while now and whilst I have a few friends on it there’s not enough of them to make the service useful nor interesting, especially when most of them only check-in when they see me doing it.
I mulled this over recently with an old friend of mine who’s also been on the service for a while and he echoed my sentiments. Whilst Foursquare might be growing users in other locations its popularity here made it something of a non-event, even amongst those who were inclined to try something like that out. We both agreed that if more people were using something like Foursquare its utility would increase dramatically but couldn’t see it happening any time soon. The idea of Facebook doing something in this space had been around for a while but with no word from them on what they were doing (apart from outside speculation) I put it all down to rumour milling.
That was until just recently when Facebook released their Places application.
Now whilst the service isn’t available here in Australia yet there’s been enough coverage of it in the news to get a good idea about what it actually entails. For the most part it’s the barebones features of all the popular location applications, just good old fashioned check-ins. The only innovative part that Facebook deserves credit is for being able to check-in friends with you which, whilst sure to draw the ire of your more private friends, helps to reduce the real anti-social part of checking in. Apart from that you wouldn’t be far off the mark from calling this Foursquare without any of the game aspects, except for the fact that it’s more appealing than its predecessors.
The biggest hurdle to overcome with any new social application is one of a critical mass of users¹ and Facebook Places solves this by having all my friends as potential users of the application. I’ve had a tough time trying to convince other people to use yet another social app at the best of times but rarely have I heard about a new feature on Facebook before one of my social circle is using it. The check-in a friend feature also means that I can basically goad them into using it by tagging them when we’re doing something together and if they don’t appear in the check-in I know that they’d rather not participate. It’s quite an unobtrusive way of getting people into the check-in mindset.
I’m interested in seeing where they take the application from here. Facebook have shown that they want to be more active in the location space but don’t seem to be too interested in trying to dominate it. I say this because at their launch event they had all the big location players there with them to talk about the future of location now that Facebook was getting involved. Realistically it looks like Facebook is taking aim at being the platform for check-ins and letting others do the hard work of innovating around it. Mostly this is because they want to own the check-in data which will make them more valuable to their advertisers and investors. They’re also transferring the risk of developing check-in based applications to third parties and you can bet your bottom dollar that if any of them make a killer feature that Facebook has to have they’ll be knocking at their door, cheques in hand.
I might not see more of my friends venturing out into the fringe world of social applications but I’m sure I’ll have a few of them checking in as the feature makes its way down under. Facebook has demonstrated yet again that the big players aim to be the platform of the Internet and the small players are the ones that innovate around them. As the service expands I can see it becoming the defacto place for place information, fulfilling that vision of a grand central database someone had not so long ago.
¹You could also argue that something that has utility can also drive adoption as much as critical user mass does. I’d agree with that since the only reason I got into Twitter was to join this blog to Facebook and the social part came a long time later. A great example of an application that’s popular because of its utility first is Evernote although its recent popularity could easily be attributed social factors.