Everyone is familiar with the traditional bar magnet, usually painted in red and blue denoting the north and south poles respectively.You’re also likely familiar with their behaviour, put opposite poles next to each other and they’ll attract but put the same poles next to each other and they repel. If you’ve taken this one step further and played around with iron filings (or if you’re really lucky a ferrofluid) you’ll be familiar with the magnetic field lines that magnets generate, giving you some insight into why magnets function the way they do. What you’re not likely familiar with is magnets that have had their polarity printed onto them which results in some incredible behaviour.
The demonstrations they have with various programmed magnets are incredibly impressive as they exhibit behaviour that you wouldn’t expect from a traditional magnet. Whilst some of the applications they talk about seem a little pie in the sky at their current scaling (like the frictionless gears, since the amount of torque they could handle is directionally proportional to field strength) a lot of the others would appear to have immediate commercial applications. The locking magnets for instance seem like they’d be great solution for electronic locks although maybe not for your front door just yet.
What I’d be interested to see is how scalable their process is and whether or not that same programmability could be applied to electromagnets as well. The small demonstrator magnets that they have show what the technology is capable of doing however there are numerous applications that would require much bigger and bulkier versions of them. Similarly electromagnets, which are widely used for all manner of things, could benefit greatly from programmed magnetic fields. With the fundamentals worked out though I’m sure this is just an engineering challenge and that’s the easy part, right?