Now We Can Stop Talking About the iWatch.

I honestly couldn’t tell you how long I’ve been hearing people talk about Apple getting into the smartwatch business. It seemed every time that WWDC or any other Apple event rolled around there’d be another flurry of speculation as to what their wearable would be. Like most rumours details on it were scant and so the Internet, as always, circlejerked itself into a frenzy about a product that might not have even been in development. In the absence of a real product competitors stepped up to the plate and, to their credit, the devices have started to look more compelling. Well today Apple finally announced their Watch and it’s decidedly mediocre.

For starters it makes the same mistake that many smartwatches do: it follows the current design trend for nearly all other smartwatches. Partly this is due to the nature of LCD screens being rectangular, limiting what you can do with them, however for a company like Apple you’d expect them to buck the trend a bit. Instead you’ve got what looks like an Apple-ized version of the Pebble Steel, not entirely unpleasing but at the same time feeling incredibly bland. I guess if you’re a fan of having a shrunken iPhone on your wrist then the style will appeal to you but honestly smartwatches which look like smartwatches are a definite turn off for me and I know I’m not alone in thinking this.

Details as to what’s actually under the hood of this thing are scarce, probably because unlike most devices Apple announces you won’t be able to get your hands on this one right away. Instead you’ll be waiting until after March next year to get your hands on one and the starting price is somewhere on the order of $350. That’s towards the premium end of the smartwatch spectrum, something which shouldn’t be entirely unexpected, and could be indicative of the overall quality of the device. Indeed what little details they’ve let slip do seem to indicate it’s got some decent materials science behind it (both in the sapphire screen and the case metals) which should hopefully make it a more durable device.

Feature wise it’s pretty much as you’d expect, sporting the usual array of notifications pushed from your phone alongside a typical array of sensors. Apple did finally make its way into the world of NFC today, both with the Apple Watch and the new iPhone, so you’ll be able to load up your credit card details into it and use the watch to make payments. Honestly that’s pretty cool, and definitely something I’d like to see other smartwatch manufacturers emulate, although I’m not entirely hopeful that it’ll work anywhere bar the USA. Apple also toutes an interface that’s been designed around the smaller screen but without an actual sample to look over I really couldn’t tell you how good or bad it would be.

So all that blather and bluster that preceded this announcement was, surprise, completely overblown and the resulting product really does nothing to stand out in the sea of computerized hand adornments. I’m sure there’s going to be a built in market from current Apple fans but outside that I really can’t see the appeal of the Apple Watch over the numerous other devices. Apple does have a good 6 months or so to tweak the product before release so there’s potential for it to become something before they drop it on the public.